Along with other countries in list, even in this decade India places itself in the list of countries having a large percentage of people affected by malnutrition and food accessibility. This project identifies the loop holes in the functioning of the current system and comes up with a solution of a smart card called Poshan Card. This card will replace ration cards across the country with a better functioning system of first-hand monitoring ensuring food accessibility and better functioning life of rural India.
Project for: SBI CSR Initiative (self-initiated classroom project)
Year: 2019
Discipline: Branding, System Thinking, Brand Language, Illustration
System thinking and service flow Poshan Card initiative.
Logotype for the initiative
The three bold brand colors and its meaning in respect to the initiative. The core graphic element used on several composition is further broken down into elements to communicate better with context.
The vibrant visual language is extended to brand collaterals and products.
